Complete control of your costs

You're always in control of your spending with the Google Display Network.

• Set your budget. Large or small, you determine how much you're willing to spend per day.
• Set the price for your results. Choose from various auction pricing models and select the maximum amount you'll pay for clicks or impressions.
• Change your mind any time. You can adjust your budget or maximum bids easily at any time, without penalties.

Plus, the one-of-a-kind Smart Pricing model adjusts your price so you always pay the lowest amount possible.