Measure your results and make real-time improvements

Measuring the performance of your advertising campaign quickly and accurately can help you make smarter decisions. Google's robust reporting tools show you what works best in your Google Display Network campaign – like which ads deliver the most clicks and which sites give you the most sales for the lowest cost.

Once you know when and where your ad performs best, you can adjust your targeting and bidding strategy to get the most bang for your buck.

To learn more about the specific reports available, check the Getting Started Guide.

The Display Network works

Ads on the Google Display Network can be as powerful and cost-effective as ads on the Search Network, according to a recent analysis of advertisers running campaigns on both networks.