Prove the value of your campaigns with reporting

Measuring the performance of your advertising campaign quickly and accurately can help you make smarter decisions. Google's robust reporting tools show you what works best in your Google Display Network campaign like which ads deliver the most clicks and which sites give you the most sales for the lowest cost.

Once you know when and where your ad performs best, you can adjust your targeting and bidding strategy to get the most bang for your buck.

To learn more about the specific reports available, check the Getting Started Guide.

Know the performance of every ad with Placement Performance Reports

A Placement Performance report shows you where your ad appeared, how many clicks and conversions it earned, and what each action cost. Use the information in this daily report to shift your spending to the best-performing pages.

Find your ideal audience with Demographic Reports

The Demographic report will show you if your ad performed better with certain groups, such as women or people aged 18-35. This data comes directly from participating websites, like MySpace.com. Then, you can use AdWords demographic bidding to move your budget to the best-performing customers and sites.

Maximize your reach with Reach and Frequency Reports

The Reach and Frequency report tells you how many people saw your ads and how many times they saw them over a certain period of time. You can add a frequency cap to your campaigns to reduce repeat impressions if they aren't adding to your bottom line.

Measure the impact of your display campaigns with Campaign Insights

Campaign Insights is a unique measurement tool that delivers reliable data about how a display campaign raised brand awareness, or activated user interest in a particular product or service. It looks beyond traditional measures of clicks and conversions to calculate the incremental lift in both online search activity and website visits that results from a display ad campaign. It is currently available only for larger display ad campaigns across the U.S. and U.K.

Calculate the full value of conversions with View-Through Conversion Reports

A View-Through Conversion Report shows you the number of online conversions that resulted after a user saw, but did not click, your display ad on one of the sites on the Google Display Network. This information can help you measure the true effectiveness of your campaign and find the best ad placements for overall conversions.

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