Success in action
Learn how some of our advertisers and agencies have achieved success with the Google Display Network.
Jordan
Brand Jordan executed an innovative campaign targeting niche audiences on the Google Display Network.
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Yankee Candle
Yankee Candle used remarketing on the Google Display Network to re-engage shoppers, increase conversion rates by 600% and cut cost-per-conversion in half.
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Hawaiian Airlines
Hawaiian Airlines extended their online presence by adding display ads on the Google Display Network, using vivid island imagery to boost interest during a down economy.
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Ad Council
The Ad Council's That's Not Cool campaign included an immersive YouTube Channel and eye-catching display ads that ran on the Google Display Network driving 1550% increase in site traffic.
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American Laser Center
American Laser Center was able to maintain their goal costs and increase conversions by 365%, while cutting total impressions in half with the Google Display Network.
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BuyerZone
BuyerZone's ability to use CPC rather than CPM pricing helped them increase their ROI from their advertising.
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Match.com
Match.com International increased conversions by 84% while decreasing cost-per-acquisition by 35% with Conversion Optimizer.
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Seventh Generation
Seventh Generation used the Google Display Network's transparent reporting to pick and exclude placements and increased conversions by 102% and cut cost per conversion by 28%.
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InterContinental Hotels Group
IHG expands global reach and increases click-throughs with Google Display Network remarketing.
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Just Answer
Pay-per-question site JustAnswer uses Google AdWords and the Google Display Network to reach customers in 145 countries.
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Lipton
The "Free Your Y" integrated campaign, incl. a YouTube contest and media on the Google Display Network, showed lifts in awareness, purchase intent, and brand perceptions.
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Carnival Cruise Lines
Carnival Cruise Lines used contextual targeting on the Google Display Network to increase bookings by 284% in five weeks, saw a 72% decrease in cost per conversion, and 36% increase in leads.
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Hair Club/IMS
Hair Club finds serious search uplift after running a display campaign on the Google Display Network with Campaign Insights data.
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Infiniti
Infiniti launched a Google Display Network Blast and YouTube homepage masthead to drive traffic to Sponsored contest on CBSSports.com during March Madness 2010. Result: 80M impressions, 154,000 signups.
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Artbeads.com
Artbeads.com used remarketing on the Google Display Network to enhance its search campaign's value, convert existing customers, and reduce its costs-per-conversion.
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Bidcactus
Bidcactus used remarketing with layered-on contextual targeting to re-engage site visitors and reduce their campaign CPA by 22%.
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Lenovo
Lenovo used remarketing on the Google Display Network to boost sales and lower their overall expense-to-revenue ratio.
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Quaker Oats
Research showed that households exposed to the "Quaker Talk" campaign that launched on YouTube and the Google Display Network in Q4 2009 purchased +9% more units of Quaker Instant Oatmeal and -8% less of Private Label.
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Etrailer
Etrailer.com doubled their click-through rate and view-through conversions with remarketing, and even saw a 25% increase in direct traffic to their site.
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Swanson Health Products
Swanson Health Products achieved a 15% conversion rate and strong ROI by using the Display Campaign Optimizer on the Google Display Network.
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Western Governors University
Western Governors University used remarketing on the Google Display Network to re-engage site visitors, lower costs and double conversions.
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Zoosk
Zoosk.com used the Display Campaign Optimizer on the Google Display Network to increase ROI by 15% while saving valuable management time.
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ShoeDazzle
ShoeDazzle used interest categories to exponentially increase their conversion volume below their target CPA.
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Nevada Commission on Tourism
Nevada Commission on Tourism used Campaign Insights on the Google Display Network to measure performance beyond clicks and conversions.
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Smartsheet
Smartsheet used contextual targeting on the Google Display Network to drive 14.5% month-over-month increases in paying customers.
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ResortQuest
ResortQuest Vacation Rentals achieved a higher click-through rate and a lower cost per conversion by using ads created for free with the AdWords Display Ad Builder.
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The Brace Shop and Gazelle Interactive
Gazelle Interactive used remarketing lists on the Google Display Network to drive 40% of Q1 and Q2 conversions for their client, the Brace Shop.
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Julian Bakery
Julian Bakery implemented placement targeting and geo-targeting on the Display Network and saw a 35% increase in conversions and a 330% increase in impressions.
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Aquaripure
Aquaripure lowered their cost per acquisition by 50% within one month after turning on contextual targeting on the Google Display Network.
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Hungry Fish Media
Hungry Fish Media used remarketing to increase their reach by 584% and increase their conversions by 563%.
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Chrome Bags
Chrome Bags used remarketing on the Display network to drive 10% incremental conversions for their site.
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