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        <div id="content-top1">Page 4 - ?쇰끂_?뚯궗?뚭컻??2019_?쒗뭹Part</div>
        <div id="content-top2">P. 4</div>
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    <pre style="white-space:pre-line"><code>How                                                      湲고쉷愿??        Brand Concept
                                               ?ъ??붾떇 愿?? We can deliver                                                            Symbol / Product /
                                                                           personality / Benefit
  ?쇰끂 鍮꾩븻?붾뒗 釉뚮옖???붿옄?몄쓽 二쇱슂 遺臾몄뿉 ???Hybrid 而⑥꽕???쒕퉬??  援ы쁽???듯븯??怨좉컼?먭쾶 "Total Accountability"瑜??쒓났?⑸땲??                                釉뚮옖??而⑥뀎??以묒떖?쇰줈 ?쒗뭹, ?곸쭠,
                                                                             媛쒖꽦, ?쒗깮???곸뿭?쇰줈 援ъ꽦
                                               ?ㅽ뻾?꾨왂 愿??                                                Feedback 愿??          Brand Essence

                                                                           Core Identity

                                                                             怨좉컼?먭쾶 ?꾨떖?섍퀬???섎뒗
                                                                             ?듭떖?붿냼

                                                                  Advertising Brand
                                                                  PR Promotion
                                                                  Channel

                                                                      ?ㅼ뼇??怨좉컼 ?묒젏?먯꽌 怨좉컼?먭쾶 ?꾨떖?섎뒗
                                                                      留ㅺ컻泥?諛??쒕룞???ы븿???쒖뒪??
                                                               Brand Image

                                                               Brand Experience

                                                               Branding ?쒕룞??寃곌낵臾쇰줈??怨좉컼?ㅼ쓽 ?몄떇?곸뿉
                                                               洹몃젮吏?Brand??????대?吏

                                                                                 05Introduction</code></pre>
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