Social media has become a powerful channel. It has the ability to connect brands and content creators with their target audience. According to Forbes, it can also create long-lasting digital connections.
Over the years, customers’ wants and needs have changed. They now want to interact with their favorite brands, ask them questions, and learn from them. Social media provides the platform for this.
This medium is suitable for any kind of content, be it educational or entertaining. At times, you want to show how your products or services can solve a specific pain point. Other times, you want to be a source of laughter or comfort.
Whatever your goal or strategy, social media is there for you. If you are yet to create a business account on any of the networks, we have statistics that show why building your social media presence is a good choice.
Here are over 50 social media statistics that prove the power of this medium.
General Social Media Statistics for 2022
Social media has been all the rage for years now. It connects people wherever they are. Your brand might be opening a store in New York, and a customer from London can watch the grand opening via social media.
Your target audience is expecting you on Facebook, Twitter, TikTok, or other popular platforms.
- 3.96 billion people use social media right now. That is a significant increase from 2.86 billion in 2017. (Statista)
- More than half of the people on Earth are active on social media. (Data Reportal)
- 490 million new users joined social media platforms during 2020. (Data Reportal)
- The country with the most substantial increase in social media users in 2021 was China, hitting the number of 639 million users. (Statista)
- TikTok became the most downloaded social media network in 2021, surpassing Facebook. (Business Standard)
- 73% of marketers believe social media marketing has been “somewhat effective” or “very effective” for their business. (Oberlo)
Social Media Usage Statistics
Every year, the amount of time people spend on social media increases. The main reason is that they are after engaging content that helps them forget about the everyday struggles.
As they are scrolling down their feeds, there is a high chance that internet users will come across your posts. Be it on desktops or smartphones, customers can find you.
- The average daily usage of social media is 2 hours and 25 minutes. (Statista)
- 78% of all women in the USA use social media, while 65% of all American men are active on these networks. (Statista)
- 99% of people access social media on their mobile devices. (Statista)
- Almost 6 out of every 10 people have a social network account. (Finances Online)
- Social media users have an average of 8.4 accounts on these platforms. (Omnicore)
- 45% of internet users leverage social media to research products. (Hootsuite)
Statistics per Social Media Platform
All major social media platforms attract a huge number of people. If they want to watch a new dance challenge, people will visit TikTok. If they want to watch useful how-to videos, they will likely go on Instagram. If business connections are more their concern, LinkedIn will be their choice.
Our point is — there is a social media platform for anyone and anything. Let’s take a look at the stats per network.
- Facebook has more than 2.6 billion monthly active users (Statista)
- Almost 2 billion users log into their Facebook accounts every day. (Statista)
- The average user from America spends around 35 minutes per day on Facebook. (Vox)
- Facebook is the third most visited website worldwide, attracting 20 billion monthly visits. (Statista)
- 81% of marketers prefer video marketing on Facebook. (Buffer)
- Video ads perform better than any other ad format on Facebook. (Databox)
- 66% of Facebook users visit a local business page once a week. (Facebook)
- 18.3% of Facebook users made a purchase through the platform in 2020. (eMarketer)
- Instagram has 1.2 billion monthly users. (Hootsuite)
- 500 million people use Instagram every day. (Backlinko)
- The average user from the USA spends around 30 minutes per day on Instagram. (Vox)
- Approximately 6.15 billion visits were measured to Instagram in June 2021. (Statista)
- More than 200 million businesses connect with consumers on Instagram. (Instagram)
- 81% of people use Instagram to research products or services. (Instagram)
- 200 million Instagram users visit a business account on the platform daily. (Instagram)
- Instagram ads reach 20% of people around the world over the age of 13. (Hootsuite)
- Nearly 800 million people use LinkedIn. (LinkedIn)
- More than 55 million companies are present on LinkedIn. (Oberlo)
- 57% of traffic to LinkedIn happens on mobile devices. (Hootsuite)
- Content creation grew by 60% on LinkedIn in 2020. (LinkedIn)
- 96% of B2B marketers use LinkedIn for purposes of organic marketing. (Content Marketing Institute)
- LinkedIn ads have a potential to reach 13% of the world’s population. (Hootsuite)
- Ad exposure on LinkedIn can increase an individual’s purchase intent by 33%. (Hootsuite)
- 52% of shoppers list LinkedIn as the most influential channel during their research process. (Oberlo)
- Twitter has around 400 million users worldwide. (Backlinko)
- 206 million monetizable daily active users are present on Twitter. (Statista)
- The average American user spends 32.7 minutes per day on Twitter. (Vox)
- 67% of all B2B businesses have accounts on Twitter. (Oberlo)
- Ads on Twitter reach nearly 6% of people in the world. (Hootsuite)
TikTok
- 1 billion internet users are active on TikTok every month. (Statista)
- 50 million users from the USA are active on Tiktok every day. (Backlinko)
- TikTok was the most downloaded app in 2020. (Hootsuite)
- The average US user spends 32.8 minutes on TikTok every day. (Vox)
- TikTok guarantees 5 million impressions daily for takeover ads. (Hootsuite)
Social Media Advertising Statistics
Is paid advertising on social media worth the investment? Yes, it is! And these figures prove that.
- 79% of marketers state they invest in paid advertising on social media. (HubSpot)
- Video ads perform better than any other ad format on Facebook. (DataBox)
- 70% of marketers use Facebook ads. (Social Media Examiner)
- 54% of Gen Z and 49% of Millennials prefer social media as the channel for ad influence. (Pitney Bowes)
- US social media ad spending totals $284.3 billion. (Forbes)
- Social media ad impressions increase by 20% every year. (Statista)
Social Media Statistics for Businesses
Brands need to leverage social media to engage and interact with their target audience. Customers want to see their favorite brands on social media. In fact, they will use these networks to learn more about your products or services.
- 55% of consumers learn about new brands on social media. (Sprout Social)
- 68% of customers say that social media platforms enable them to interact with brands. (Sprout Social)
- 43% of consumers have increased their use of social media to discover new products. (Sprout Social)
- 90% of people purchase from brands they follow on social media. (Marketing Dive)
- 63% of consumers expect from brands to offer customer service on social media. (Asset Digital Communications)
- Consumers are 71% more likely to recommend a brand on social media if they have a positive experience. (Asset Digital Communications)
- 130 million social media users engage with shoppable posts every month. (Asset Digital Communications)
Social Media Statistics 2022 [Infographic]
If you’re ready to jump on the social media bandwagon now, TargetVideo is here for you. You can use our platform to store your social videos and ensure they reach internet users who aren’t active on social media!
