Konsole Kingz

Cj Peters, Founder

Austin, TX
Logo for Konsole Kingz Cj Peters founder of Konsole Kingz
Keyboards before Konsoles

In the town of Angie, Louisiana, among a population of 1,500, was Cj Peters. Thanks to his mom, he learned early on that computers were his thing. That’s because his mom would always steer him away from fad video game consoles, and more toward machines with keyboards.

“Instead of an Atari, she got us a Magnavox Odyssey 2,” Cj says, while recommending you Google it if it doesn't ring a bell. Otherwise, you’ll just have to take his word for it.

It looked like an Atari (a game console released way back in 1977), but it came with a keyboard and various kinds of educational and leisure games: typing, math, memory, and arcade-style games just to name a few. “That’s when I really got into video games,” he says. “I’ve been playing… almost since birth.”

So it makes sense that throughout high school, Cj would seek out every available room with a computer in it: typing class, word processing, whatever would let him get access to those kid-tested, mother-approved keyboards.

In fact, instead of getting the typical class ring like most other high school students —his mother had given him a choice: Cj could either choose a class ring or a computer. And naturally, Cj chose a computer.

His first PC at home had been an aging IBM PS/2 (again, something you might have to Google). He still laughs when he remembers the RadioShack guy promising that, “this thing has 438 megabytes of memory. You’ll never run out of space.”

A year plus later, Cj had already maxed it out. “That guy was just trying to sell a computer…”

Then came those college years, which pulled him even deeper down the rabbit holes of tech and media.

He dug into an “HTML Bible” while visiting his sister during an internship in Southern California, teaching himself to build web pages. He launched a music video show using linear tape editing (basically working two VCRs to cut the footage), eventually earning a coveted slot hosting a radio show on campus, reaching listeners from Baton Rouge all the way to New Orleans.

The show also became a hub where rising artists would stop by, one of whom, David Banner, later became a friend and client, asking Cj to help build a few early websites. “We were doing e-commerce before there was e-commerce,” Cj says.

The party came to a stop when the dot-com bubble burst, when Cj’s stint at IBM devolved into nothing more than late night tech support. That’s when he turned his attention to another love: design.

He decided to cut his design teeth at an art school (“print-perfect pieces” were the goal), and started merging his array of passions together: music, gaming, design, community.

And out of that alchemy came forth Konsole Kingz.

Today, Konsole Kingz is the publisher and Black Spades is the game, carrying a mission Cj repeats often: “to help preserve and extend the history of spades within African American culture… and to become the only digital entity to house the most comprehensive list of African-American spades rules.”

View of gameplay for Black Spades mobile app
Free to play but still getting paid

Black Spades made its debut on September 2nd, 2016 with just one start button at the time (compared to the seven that are there now). The early goal was also rather clear — ship something solid on iOS and Android, and then go from there.

But there were speed bumps along the way. Take an earlier project, Kandi Koated Spades, which had been priced at $4.99, and at a time when the mobile gaming space seemed to be pivoting (hard) to free-to-play.

So understandably, adoption for Kandi Koated Spades lagged. Cj was determined not to go down the same road the next time: “If I release another mobile game, I would seriously consider making it a free download.”

Cj’s instinct aligned with real life too. Since spades is a casual game itself, where the only cost is really a $2 deck of cards, the cost barrier to Black Spades should also be low. In fact, it’d be free — and ad-supported.

And so, Cj got to work. He studied monetization patterns, dug into analytics, zeroed in on what would make sense for his audience.

“I didn’t want my game to be riddled with ads from other games,” he knew right out of the gate. “My audience is on the older side, they don’t consider themselves traditional gamers by any means, so I wanted to provide ads that reflect who they are.”

That insight eventually led him down a path toward Google AdMob. His reasons were three-fold: one, the diversity of ad content AdMob offers. Two, the great banner ad inventory available. And three, higher eCPMs (what he’d earn for every 1,000 ad views).

In short: the ad-supported model keeps Black Spades free, while giving Cj the money to keep making the game’s experience better.

“If it wasn’t for ads, I wouldn’t be in business.”
From one start button to seven (and beyond)

When the world hunkered down in the pandemic, more people turned to card games. “Like most games during COVID, Black Spades got an influx of new players,” Cj notes, and the revenue grew as the team tinkered with the experience.

Today, ad revenue makes up the majority of the business. “If it wasn’t for ads, I wouldn’t be in business,” Cj says, plain and simple.

These days, the team is still quite lean. It’s Cj full-time running gameplay, UX, and product decisions, plus three contractors (two developers and a 3D artist).

But make no mistake; their roadmap is big. Black Spades is set to reach more platforms: Xbox and PlayStation are on deck, with Meta Quest as a possible stop en route.

Then there’s also a dominoes game that’s in the works (Cj suspects it will be even bigger than spades because dominoes have a more global appeal; spades being more local to the United States), and there’s a streaming music app to round out the bunch.

All of this goes back to a simple promise Cj set for Black Spades: keep the game authentic to the original, keep it free to play, and keep preserving the heritage of spades within the African American community.

About the Publisher

Cj Peters is the founder of Konsole Kingz, and the creator of its flagship title Black Spades, a free-to-play mobile game that seeks to preserve the legacy of the card game Spades. Raised in Angie, Louisiana, Cj fell for computers early on, taught himself web design and media production in college, and later blended music and gaming with design and community to bring the world Konsole Kingz (along with its many digitized heritage table games).

Cj Peters of Konsole Kingz working on Black Spades at his studio