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Nike has been courting fashion for the past decade, starting with collaborations with Riccardo Tisci, Virgil Abloh, Kim Jones, Jun Takahashi, John Elliott, and Matthew Williams. Notice anything about those names? Yeah, they’re all men. Comme des Garçons’s Rei Kawakubo and Sacai’s Chitose Abe were two of the swoosh’s few female collaborators from within the fashion world—until now. This holiday season, Nike will unveil three new female-fronted collaborations with Martine Rose, Ambush’s Yoon, and Sarah Andelman.
Rose and Yoon will design capsule collections for Nike to be unveiled at the end of 2018 including both ready-to-wear and sneakers. Andelman will curate a section of the Nike Unlaced website, bringing the joie de vivre and irreverence of her former store, Colette, into the activewear and athletic space. The three collaborations were feted in Paris tonight.
“My relationship with Nike has been a very organic one and that’s what is the base for the most successful relationships. I am really looking forward to what we can do together in the future,” said Rose. “It was really nice being able to celebrate the amazing Nike track and field and soccer athletes that were a part of Paris Fashion Week this season. I feel proud to be part of the Nike conversation and celebrate female voices and sport.”
For Yoon, the collaboration is a natural extension of her life. “I consider myself a creative athlete. When preparing for a show or creating a new expression, you have to be mentally and physically strong to execute your vision and that takes a commitment of time and energy akin to any athlete perfecting their craft,” she said. (Anyone looking for evidence of Yoon’s athletic ability should check out her bow at the end of the Dior menswear show this June, where she sprinted down the runway with artistic director Kim Jones—in stilettos!)
The decision to collaborate with three female creatives is a long time coming for Nike, especially considering the brand’s long-standing commitment to its female athletes like Serena Williams and willingness to engage in cultural conversations of race, gender, and visibility. Stay tuned for the unveiling of their upcoming product.
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